ACQUMIN

Privacy Policy for The Acqumin Group (Pty) Ltd

Last updated: 8 June 2026

1. Introduction

The Acqumin Group (Pty) Ltd ("Acqumin", "we", "us" or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, contact us, submit an enquiry, subscribe to updates, or otherwise interact with us online.

The Acqumin Group (Pty) Ltd is a private company registered in South Africa under registration number 2025/544488/07, with its registered office at 5 Heemskerk Avenue, Eastleigh Ridge, Edenvale, Johannesburg, 1609, South Africa.

This Privacy Policy is intended to support compliance with the Protection of Personal Information Act, 2013 ("POPIA"). Where applicable, certain users may also have rights under other privacy laws, including the GDPR.

2. Scope of this Policy

This Privacy Policy applies to personal information collected through the Acqumin website, contact forms, newsletter sign-up forms, analytics tools, remarketing tools and related digital channels linked to this Policy.

It applies to website visitors, prospective clients, customers, business contacts and other individuals who engage with The Acqumin Group (Pty) Ltd online.

3. Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Your first name and last name.
  • Your email address.
  • Your phone number.
  • Technical information such as your IP address, browser type, device information, referring pages, pages visited and website usage behaviour.
  • Marketing and engagement information, including whether you open emails, click links, submit forms or interact with our advertising and remarketing campaigns.
  • Social profile information where you choose to interact with us through social platforms or related sign-in tools.
  • Any additional information you voluntarily provide when contacting us or submitting forms through our website.

We do not process payments through our website. Our services are provided separately and are invoiced outside the website environment.

4. How we collect information

We collect personal information in several ways, including:

  • Directly from you when you submit a form, request information, contact us, or subscribe to communications.
  • Automatically through cookies, analytics tools, pixels and similar tracking technologies when you use our website.
  • Through marketing and advertising platforms where you interact with our campaigns or revisit our website after engaging with our content.
  • From third-party platforms where you choose to communicate or engage with us.

5. Technologies and third-party tools

Based on the website setup described for this draft, The Acqumin Group (Pty) Ltd uses or intends to use the following tools and platforms for digital marketing, analytics and communications:

  • Google Analytics for website analytics and traffic insights.
  • Meta Pixel for tracking and advertising performance.
  • Brevo for email communications and marketing-related messaging.
  • HubSpot for CRM, communications or marketing operations.
  • Google Ads, Facebook and LinkedIn remarketing tools for advertising and audience targeting.

These providers may process personal information in accordance with their own privacy notices and contractual terms. Acqumin's separate Cookie Policy should explain the website's cookie categories, tracking technologies and user controls in more detail.

6. How we use personal information

We may use personal information for the following purposes:

  • To operate, maintain and improve our website and online services.
  • To respond to enquiries, requests for information and business communications.
  • To send newsletters, updates, marketing communications or other relevant content where permitted by law or where you have subscribed.
  • To analyse website traffic, campaign performance and user engagement.
  • To personalise content, advertising and remarketing activity.
  • To protect our legal rights, enforce our terms, comply with legal obligations and maintain website security.

7. Lawful basis for processing

Where POPIA applies, we process personal information where there is a lawful basis to do so, including consent, contractual necessity, legal obligation or our legitimate interests, provided those interests are not overridden by your rights and freedoms.

Where GDPR or similar laws apply, we may rely on consent, contractual necessity, legal obligation or legitimate interests depending on the context of the processing.

8. Cookies and similar technologies

Our website may use cookies, pixels, tags and similar technologies to distinguish users, improve functionality, analyse behaviour, measure campaign performance and support advertising or remarketing activities.

Where required by law, users will be given the ability to manage non-essential cookies through a cookie banner, settings tool or consent mechanism. Additional detail on this topic will be provided in our separate Cookie Policy.

9. Disclosure of personal information

We may share personal information with trusted third-party service providers, technology vendors, professional advisers, hosting providers, analytics providers, CRM and email platform providers, and advertising partners where reasonably necessary for our business operations.

We may also disclose personal information where required by law, to respond to lawful requests, to protect rights or safety, or as part of a legitimate corporate transaction such as a restructuring, sale or merger.

We do not sell personal information in the ordinary commercial sense unless such activity is clearly disclosed and permitted under applicable law.

10. International data transfers

Some of our service providers may process or store personal information outside South Africa. Where cross-border transfers occur, we will take reasonable steps to ensure that appropriate safeguards are in place and that personal information remains adequately protected.

11. Data retention

We retain personal information only for as long as reasonably necessary to fulfil the purpose for which it was collected, to comply with legal or regulatory requirements, to resolve disputes, or to enforce our rights and agreements.

Retention periods may vary depending on the type of information involved and the reason for its collection.

12. Security measures

We implement reasonable technical and organisational safeguards to protect personal information against unauthorised access, misuse, disclosure, alteration or destruction.

However, no online system, website or electronic storage method can be guaranteed to be completely secure.

13. Your rights

Subject to applicable law, you may have the right to:

  • request access to the personal information we hold about you;
  • request correction or updating of your information;
  • request deletion of information where appropriate;
  • object to certain processing activities or request restriction of processing;
  • withdraw consent where processing is based on consent;
  • opt out of direct marketing communications; and
  • lodge a complaint with the Information Regulator or another competent authority where applicable.

Where we send marketing communications, you may unsubscribe at any time using the opt-out method included in the relevant message.

14. Children's privacy

Based on the information currently provided for this website, we do not knowingly collect personal information from children under the age of 13 through the website.

If we become aware that such information has been collected without proper authority, we will take appropriate steps to delete it where required.

15. Third-party websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy, content or security practices of those third parties, and users should review their policies before submitting personal information to them.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, business practices, technology or website functionality. The updated version will be posted on our website with a revised last updated date.

17. Contact details and Information Officer

If you have any questions, requests or concerns regarding this Privacy Policy or our handling of personal information, you may contact:

The Acqumin Group (Pty) Ltd
Registration number: 2025/544488/07
Registered office: 5 Heemskerk Avenue, Eastleigh Ridge, Edenvale, Johannesburg, 1609, South Africa
Information Officer: Phillip Mangiza
Email: team@acqumin.com